Youths today...
...want transparency
They are used to sharing info about themselves and expect the same from their employer.
They are spontaneous
Social Media molded their behaviour for real, short, day-to-day content.
They read through the lines
It gets difficult to sugar coat reality, when addressing digital natives.
They get bored easily
Especially in a world where employers do very similar career pages and press releases.
The way to them
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